Online writing does differ from print writing. Writing for the web is more strategic and oriented toward attracting additional traffic, and engaging readers. Here are top five tips that online writers should consider and apply:
- Concise headline: A headline needs to tell the point of the article. Additionally, the best headline in online writing is the one that can pop-up easily when readers search for specific themes online. Online writers should consider search engine optimization when they think about the words that should be included in a headline.
- Keep it short, simple and clean: Simple sentences and clear expressions are the best way to keep the readers’ short-span attention. Online writers should always provide main ideas in short paragraphs, and be able to tell not long stories so that readers want to read it and not to leave the page.
- Grab and direct the readers’ attention: In online writing it is not only about the content, but also about the ways a writer should direct readers to effortlessly read, skim the text, or even read only the parts they are interested in. Therefore, online writing should include convenient aids:
- bold and italic lettering
- Provide links: Embedding links in online articles is the great way to provide more in-depth context and additional information that readers may read if they are interested in. Links will allow for the readers who want to know more to read more, without congesting the existing text with numerous facts.
- Include visual aids: Writing for the web is not only about words! Successful online writers should always think about the graphs, photos or videos that may accompany their articles. Visual aids foster readers’ engagement.
Keeping up with the novelties in the field, constant creating and networking are the top three tips for finding a job that the communication professionals shared with the students from Saint Louis University. The SLU Advisory Board members underlined that students should constantly create and produce materials in order to improve their skills, and get better in what they are doing.
– Go out and act! Don’t be afraid to be terrible because in a while you will do it better – said Pat McGonigle, the News Anchor at KSDK. Another SLU alumni Bess Menousek who does research for the marketing communications agency HughesLeahyKarlovic advised students to pay attention at classes because “a lot of skills learned in school are marketable and do transfer in the real world.”
Speaking the language of the clients, being able to adapt, and being engaged during internships and at the workplace, were some of the numerous pieces of advice that the communication professionals gave to the students at the networking event organized by the Communication Department.
Using the opportunity to listen to the professionals who established themselves in the communication-related fields, Media and Marketing student Emma Goldschmidt wanted to know more on where young job seekers as she is, should additionally investigate a potential employer. Bess Menousek, a Brand Insights Manager at HoghesLeahyKarlovic, suggested that future employees should use the benefits of LinkedIn and reach more people through that business social networking site.
– Consume as much as you can about the company you are interested in. Nowadays everything is available online – said Jim Mayfiled, the Executive Creative Director at Schupp Company. He also reminded students that they should customize their cover letters depending to whom they are talking and not to be afraid to show about what they are passionate.
The Communication Advisory Board members are SLU alumni and community members who are committed to bettering the Department and its curriculum, and to helping students to step into the real world of the communication-related industry.
For four wintery days SLU and LU students were Twitter specialized reporters in the Twitter scavenger hunt. They told the stories and promoted their universities and St. Louis, MO. Reporting in 140 characters or less was tough but all of the students showed their creativity and wittiness. Fun and the best of the Twitter stories are recapped in this Storify story about the battle fought only by smart phones and iPads: Twitter – a battle for students’ wittiness. Enjoy!