Rebranding myself: media and pop-culture fan with a sarcastic twist

When I reach the number of 201, I stopped counting Facebook profiles with the name of Ivana Cvetkovic. Wow! I was surprised that so many women carry the same name as I do. Additionally, there are 34 persons with the same name who are active on Twitter and 25 on LinkedIn. How should I distinguish myself out of the numerous online billboards carrying the same name and be visible on social media?

I am still in the process of adjusting to life in the U.S, code-switching between English and Serbian, and transitioning from being a journalist and a PR professional to being back to school. Right now I’m in the process of rebuilding my personal brand and my online identity without an attempt to erase the existing one. Media studies, journalism and popular culture are my passion and I should focus more on that area of expertise. As a future scholar mostly interested in how different media genres shape and reinforce stereotypes regarding race, gender and sexual orientation, and the ways mediated images and messages affect cultural identity construction, I should be more consistent in sharing my views about mediated images and messages. Hopefully, this approach will lead to positioning myself as a credible source and interesting brand. Additionally, I am in the process of connecting with the people with similar interests, especially with the persons from academia, not only in the U.S. but all around the world.

CNN journalist and television personality Anderson Cooper is the good example of establishing his personal brand not only within the U.S. boundaries. His name is associated with hard news, credibility, professionalism, and straightforwardness. All the qualities that I admire. He interacts with his followers on Twitter, retweets often and has a direct communication with the online community. It seems that he follows all the rules about personal branding and online presence. However, I’m leaning more towards wittiness and sarcasm, which is often easier to express in my native language. Sarcasm in English? I’m still working on it. Even though, Sadie Cornelius suggests moderation in creating an online identity, hopefully, a little bit of Miranda Hobbes’ sarcastic funniness can’t hurt!

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